{"id":23264,"date":"2026-02-13T20:50:05","date_gmt":"2026-02-13T19:50:05","guid":{"rendered":"https:\/\/www.cbd.fr\/blog\/?p=23264"},"modified":"2026-02-13T20:50:06","modified_gmt":"2026-02-13T19:50:06","slug":"richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations","status":"publish","type":"post","link":"https:\/\/www.cbd.fr\/blog\/en\/richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations\/","title":{"rendered":"Richard Branson, the CEO of Virgin, calls on CND members to endorse the WHO recommendations"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #43b981;color:#43b981\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #43b981;color:#43b981\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.cbd.fr\/blog\/en\/richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations\/#The_War_on_Drugs_A_Failure\" >The War on Drugs: A Failure?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.cbd.fr\/blog\/en\/richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations\/#He_states\" >He states:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.cbd.fr\/blog\/en\/richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations\/#Source_https_wwwvirgincombranson-familyrichard-branson-blogrethinking-drug-laws-in-a-new-global-moment\" >Source: https:\/\/www.virgin.com\/branson-family\/richard-branson-blog\/rethinking-drug-laws-in-a-new-global-moment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.cbd.fr\/blog\/en\/richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations\/#_Here_they_are\" >. Here they are:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"h-la-lutte-contre-la-drogue-un-echec\"><span class=\"ez-toc-section\" id=\"The_War_on_Drugs_A_Failure\"><\/span>The War on Drugs: A Failure?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The first observation that any informed person can make is that the relentless fight against drugs has not actually borne fruit. On the contrary, this repressive policy tends to increase the black market and drug trafficking. This, in turn, causes even more damage, both to citizens and to economies.<\/p>\n\n\n\n<p> <strong>Moreover,<\/strong> Sir Branson<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>doesn&#8217;t fail to point this out in his blog post!<\/p>\n\n\n\n<p><cite><\/cite><\/p>\n<\/blockquote>\n\n\n\n<p>After nearly six decades of prohibition and the relentless criminalization of drug users, the failed war on drugs has done absolutely nothing to make a dent in the illicit drug trade. This global activity is worth at least $350 billion a year and is entirely controlled by criminal organizations. The drug wars have cost millions of lives and wasted billions of dollars in public resources. To make matters worse, the arrival of new, more potent drugs like fentanyl has led to new spikes in drug-related overdoses and deaths worldwide, demonstrating once again that a hard line on drugs is not yielding results.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p> <\/p>\n\n\n\n<p><cite>Source: https:\/\/www.virgin.com\/branson-family\/richard-branson-blog\/rethinking-drug-laws-in-a-new-global-moment<\/cite><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"b\"><span class=\"ez-toc-section\" id=\"He_states\"><\/span>He states:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For decades, without any credible scientific basis, cannabis has been classified as a substance of negligible medical or therapeutic value, considered as harmful as heroin or cocaine.<\/p>\n\n\n\n<p> <strong>Source: https:\/\/www.virgin.com\/branson-family\/richard-branson-blog\/rethinking-drug-laws-in-a-new-global-moment<\/strong> Cannabis Reclassification: Public Pressure?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>While the World Health Organization is certainly highlighted, the public&#8217;s contribution to this recommendation should not be overlooked. Indeed, in the US, following votes, a large portion of the population, spread across various states, supports this reclassification. This, admittedly, cannot leave policymakers indifferent. <\/p>\n\n\n\n<p><cite><\/cite><\/p>\n<\/blockquote>\n\n\n\n<p>Once again,<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><cite>Sir Branson<\/cite><\/p>\n<\/blockquote>\n\n\n\n<p>clearly emphasizes this point in his remarks!<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><cite>While much of the world&#8217;s attention is focused on the consequences of the US presidential election and the transition of power to President-elect Biden, I was delighted to see some of the other results of this year&#8217;s US election. Voters in several states have adopted sensible drug policy reforms that will make a huge difference in people&#8217;s lives, alleviate the burden on criminal justice systems, improve public health, and ultimately save lives.<\/cite><\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"c\"><\/h2>\n\n\n\n<p>Source: https:\/\/www.virgin.com\/branson-family\/richard-branson-blog\/rethinking-drug-laws-in-a-new-global-moment <strong>He adds: <\/strong>In Arizona, New Jersey, Montana, and South Dakota, voters approved the regulated sale of recreational cannabis, continuing a trend that has been underway for several years, bringing the total number of U.S. states that allow recreational cannabis to 15.<strong> <\/strong>Source: https:\/\/www.virgin.com\/branson-family\/richard-branson-blog\/rethinking-drug-laws-in-a-new-global-moment<\/p>\n\n\n\n<p>He further states: <a href=\"https:\/\/www.cbd.fr\/blog\/reclassification-du-cannabis\/\" target=\"_blank\" rel=\"noreferrer noopener\">The people of Oregon took a significant step forward and supported a ballot initiative to decriminalize the personal possession of small amounts of all currently illegal drugs.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"d\"><span class=\"ez-toc-section\" id=\"Source_https_wwwvirgincombranson-familyrichard-branson-blogrethinking-drug-laws-in-a-new-global-moment\"><\/span>Source: https:\/\/www.virgin.com\/branson-family\/richard-branson-blog\/rethinking-drug-laws-in-a-new-global-moment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Reclassification itself: what is it? <strong>We feel it&#8217;s important to revisit this point, even though it was already addressed in a previous article. Why? Because we want to ensure that all our readers fully understand what the<\/strong>reclassification of cannabis recommended by the WHO and supported by<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Richard Branson<\/li>\n\n\n\n<li>really means.<\/li>\n\n\n\n<li><\/li>\n\n\n\n<li>To do this, we&#8217;ve included our previous article on<\/li>\n\n\n\n<li>the reclassification of cannabis<\/li>\n\n\n\n<li>. It seems more convenient to access it directly here, rather than in a new tab.<\/li>\n\n\n\n<li> <strong><a href=\"https:\/\/www.cbd.fr\/blog\/quelles-differences-entre-le-thc-delta-8-et-le-thc-delta-9\/\">The recommendations supported by Branson, in detail<\/a><\/strong> Following the above, we feel it&#8217;s important to focus on these recommendations supported by<\/li>\n\n\n\n<li>Richard Branson<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e\"><span class=\"ez-toc-section\" id=\"_Here_they_are\"><\/span>. Here they are:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Remove cannabis and cannabis resin from Schedule IV of the 1961 Convention; <strong><\/strong>Add dronabinol and its stereoisomers (<a href=\"https:\/\/www.cbd.fr\/198thccbd\" data-internallinksmanager029f6b8e52c=\"17\" title=\"thc - t\u00e9trahydrocannabinol\">delta-9<\/a>-THC) to Appendix I of the 1961 Convention;<\/p>\n\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;23264&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;Notez cet article&quot;,&quot;legend&quot;:&quot;0\\\/5 - (0 vote)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Richard Branson, the CEO of Virgin, calls on CND members to endorse the WHO recommendations&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            <span class=\"kksr-muted\">Notez cet article<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>The War on Drugs: A Failure? The first observation that any informed person can make is that the relentless fight against drugs has not actually borne fruit. On the contrary, this repressive policy tends to increase the black market and drug trafficking. This, in turn, causes even more damage, both to citizens and to economies. [&hellip;]<\/p>\n","protected":false},"author":90,"featured_media":3072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sitemap_exclude":false,"_sitemap_priority":"","_sitemap_frequency":"","footnotes":""},"categories":[970],"tags":[],"class_list":["post-23264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-cannabis-et-cbd-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Richard Branson, the CEO of Virgin, calls on CND members to endorse the WHO recommendations - CBD Blog<\/title>\n<meta name=\"description\" content=\"Richard Branson, the CEO of Virgin, has joined the debate on the reclassification of cannabis, recommending that the CND accept the WHO&#039;s recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cbd.fr\/blog\/en\/richard-branson-the-ceo-of-virgin-calls-on-cnd-members-to-endorse-the-who-recommendations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83c\udf31Richard Branson, the CEO of Virgin, calls on CND members to endorse the WHO recommendations - 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