The French capital is preparing to host the 2024 Olympic Games, and with them, a boom in the CBD market. Companies in the sector are in a frenzy, seeking to capitalize on the event to promote their products.
Opening of new CBD shops in Paris
In response to this growing trend, CBD and e-cigarette shops have sprung up all over the city. In a former Carrefour supermarket store, a new shop recently opened: Arsène Valentin, specializing in CBD products and e-cigarettes. In this tiny space, barely a dozen square meters, customers can now buy a variety of CBD products.
Businesses in the capital are holding up well despite the health crisis
It would seem that Parisian businesses have weathered the health crisis well so far. The northeastern districts, currently undergoing gentrification, remain welcoming to new businesses, including those related to the CBD.
On the other hand, there is a noticeable lack of convenience stores and local shops in some upscale neighborhoods and in the city centre.
French athletes supported by the CBD
French athletes could also benefit from CBD during this international competition. The team's uniforms have been unveiled, and a partnership with a company specializing in medical cannabis may be finalized. This would allow French athletes to take advantage of CBD's relaxing and anti-inflammatory properties to improve their recovery and performance.
Legalizing medical cannabis: an opportunity for the Olympic Games?
The legalization of medical cannabis in France is still under discussion, but many hope it will be finalized before the opening of the Olympic Games. This would allow companies in the sector, as well as athletes, to fully capitalize on this momentum and integrate CBD into their daily routines.
What do the experts think?
- CBD shows real potential to improve the quality of life of athletes by reducing their stress, thanks to its effects on muscle relaxation and sleep.
- It also helps to reduce inflammation and promote recovery after intense and repeated exertion.
- Nevertheless, its legalization remains regulated, and its use must be sparing.
In conclusion, the growing interest in CBD and the Paris 2024 Olympic Games is opening up new opportunities for businesses in the sector. The French capital is ready to host this major event, and some businesses have adapted to evolving trends, particularly in the CBD sector.
It remains to be seen whether the legalization of therapeutic cannabis will be validated, allowing French and international athletes to fully enjoy the benefits of this plant with multiple virtues during these Paris 2024 Olympic Games.
Sources
- https://www.tarbes7.fr/jo-de-paris-2024-les-tenues-des-athletes-francais-sont-devoilees/
- https://www.lavoixdunord.fr/1419769/article/2024-01-17/une-boutique-de-cigarettes-electroniques-et-cbd-pres-de-carrefour-aire-sur-la
- https://www.liberation.fr/economie/paris-ville-musee-recherche-superettes-desesperement-20240111_AYFRMJBIRRGPVABG54ISRB4N2E/
- https://www.leparisien.fr/essonne-91/essonne-dix-kilos-de-cannabis-decouverts-dans-une-ambulance-10-01-2024-7TNAARWT6NHQVODXC4JYGGYSGA.php
Co-founder of CBD.fr
Julien Cordobes is the editor of CBD.fr. Born in 1978 in the Paris region, he first trained in e-commerce before turning to natural health approaches, a dual perspective that now structures his way of writing about cannabidiol: reading the scientific literature as it is, without hardening the conclusions, and presenting it in a language that everyone understands.
He discovered CBD at a time when the French market was developing faster than the information available to it. He acquired CBD.fr in 2022 and then took on editorial responsibility for the blog. Since then, he has published numerous articles covering the daily use of CBD, the interpretation of laboratory analyses, the evolution of the legal framework, and precautions for use.
