Within the European CBD, one name stands out: Alexandre Lacarré, CEO and founder of the Phytocann group. This young entrepreneur has established himself as a key player in the sector and continues to successfully develop his company. In this article, we invite you to discover his journey and the keys to his success.
Alexandre Lacarré's promising start
A graduate in economics and management, Alexandre Lacarré has always had an entrepreneurial spirit. After working for a few years in various companies, he decided to embark on the CBD adventure by creating his own company, Phytocann.
Having quickly identified the potential of the European market for cannabidiol-based products, he chose to devote himself entirely to this activity, convinced that this natural substance with multiple virtues could revolutionize the world of health and well-being.
A thriving company: the Phytocann group
Founded in 2010, the Phytocann group has grown steadily since its inception. Thanks to an effective business strategy and a range of quality products, Alexandre Lacarré's company has quickly established itself in the European CBD market
A preferred supplier for professionals
The Phytocann group specializes in supplying CBD-based products to professionals. Thanks to a network of carefully selected partners and suppliers, the company is able to offer a diverse range of products tailored to its clients' needs: oils, e-liquids, cosmetics, food, etc.
With a constant demand for quality and traceability, the Phytocann group has been able to gain the trust of professionals in the sector and establish itself as an essential player in the European market.
Strong values and an ethical approach
One of the Phytocann group's major strengths lies in its ethical and environmentally responsible approach. Indeed, from the outset, Alexandre Lacarré wanted to build his company around strong values such as nature conservation and sustainable development. Thus, the group is committed to promoting short supply chains and working with suppliers who share the same environmental concerns.
Furthermore, all raw materials used in the design of the products come from organic farming, thus guaranteeing optimal quality while limiting the ecological impact.
The key to success: innovation and research
To maintain its leading position in the European CBD market, the Phytocann group is focusing on innovation and research. Alexandre Lacarré has therefore invested a significant portion of his budget in creating a specialized laboratory and recruiting a team dedicated to research and development of new products.
The development of new formulas
At the Phytocann laboratory, researchers work tirelessly to develop increasingly effective formulas tailored to consumer needs. The goal is to offer a range of ever more innovative products that meet market expectations.
This desire to innovate is also reflected in the group's active participation in various professional and scientific events, where team members can exchange ideas with other experts and stay informed about the latest developments in the field of CBD.
Improving manufacturing processes
In addition to developing new formulas, the Phytocann group's research team is also working on improving CBD production methods and extraction processes. These aspects are essential to guaranteeing the quality of the finished products and ensuring their effectiveness.
This is how Alexandre Lacarré and his team succeeded in developing a unique CBD extraction process, allowing them to obtain optimal concentrations while preserving other beneficial components of the plant such as terpenes and flavonoids.
A promising future for the Phytocann group
Thanks to its strategic choices, its commitment to quality and the environment, as well as its ability to constantly innovate, the Phytocann group led by Alexandre Lacarré is today a thriving company in a rapidly expanding market.
With ever-increasing prospects for growth in the coming years, particularly thanks to the progressive legalization of CBD in many countries, there is no doubt that the Phytocann group will continue to establish itself as a major player in the world of cannabidiol, driven by the passion and determination of its founder.
October 2022, acquisition of the website CBD.fr
A great opportunity arose in 2022 when Alexandre Lacarré positioned himself to acquire the website CBD.fr.The sale was finalized in October 2022, and a new team was assembled to develop CBD.fr. Alexandre Lacarré recruited Julien Cordobes from the E-Road group, a specialist and leader in electric mobility in France with their range of electric scooters and bicycles. He gave him full authority for the rapid development of this online CBD shop. The gamble paid off, as the site already saw 400% growth in the first quarter of 2023. Now that the site is up and running, phase two is the development of the CBD.fr franchise network. By the end of 2023, approximately 20 franchises will be open.
What future for the CBD.fr – Phytocann group?
One single objective: to become the CBD leader in Europe. Get ready, because we're going on a crusade, and I'm surrounded by true knights!
Alexandre Lacarré
Editor-in-Chief specializing in CBD
Julien, born on July 17, 1978, in the Paris region, is a prominent writer and expert in the field of CBD products. Following his studies, Julien developed a passion for natural remedies, including CBD. In 2022, he joined the CBD.fr team as an expert and regular contributor. Thanks to his scientific expertise and clear writing style, Julien helps demystify the complexities of CBD, while highlighting its benefits and potential applications through his articles and conference presentations.
