Below, we offer you a fascinating article written by Léna Romanowicz and published on FranceTVinfo Grand Est, a French regional news site. It was published on January 24, 2020. Enjoy!
Soothing, relaxing, and rich in protein, the purported benefits of legal cannabis (CBD) are numerous. For FoodChéri, the molecule is even considered the ally of tomorrow’s food. From January 29 to 31, the prepared meal delivery platform is offering a complete CBD menu. Following the success of its insect burgers, FoodChéri, a meal delivery service for homes and offices, is launching a limited-edition menu containing cannabidiol, or more commonly known as CBD. This natural compound is renowned for its therapeutic properties without producing any psychotropic or intoxicating effects. Relaxing and soothing, several shops in Alsace are already capitalizing on this trend. Relaxing, but not only that… Whether it’s a key ingredient in tomorrow’s meals or just a passing trend, CBD offers several benefits for consumers. With their #MenuCensuré (CBD) menu, available from January 29th to 31st, the creators of FoodChéri haven’t just focused on the therapeutic aspect of CBD. Their nutritional values are just as appealing: “It’s a product rich in protein, omega-3 and omega-6 fatty acids, and it also helps lower cholesterol,” says Charlène, FoodChéri’s communications manager. But this limited-edition CBD menu isn’t enough to scare off sellers of derivative products, who see it as a positive sign of its growing popularity. Various derivatives
The benefits of CBD have already won over some retailers, often specializing in the sale of electronic cigarettes, like Messaline, manager of the We Vap’ shop in Strasbourg.
“We sell oil, infusions, capsules, and dietary supplements, in addition to e-cigarette liquid. There can’t be any competition since we’re not positioning ourselves in the food sector,” says Messaline, who has been selling CBD for three years. For Ghinda, co-manager of the Bestown Shop in Strasbourg, “people who buy CBD know its effects; they’re often connoisseurs.” But here, the offering isn’t quite the same. In addition to juice and chocolate, and even Mister Freeze, the list of products will soon expand with the arrival of CBD muffins and cookies. From athletes to seniors, like its derivatives, CBD consumers are diverse. At We Vap’, vapers, Messaline’s primary customers, are among the many who are trying CBD.” “I also see cannabis smokers who want to quit and are looking for substitutes, athletes seeking protein, and even elderly people who want to ease their pain,” adds Messaline. Athletes are also among FoodChéri’s target audience, as co-founder Patrick Asdaghi explains: “They consume CBD derivatives during their athletic recovery.”
“With the CBD menu, we aim to raise awareness.” Patrick Asdaghi, President of FoodChéri
“Focusing on the food of tomorrow”
For Patrick Asdaghi, CBD has every chance of finding its way into the “dishes of tomorrow.” The food of tomorrow will take different forms. We’ve already embraced plant-based options with our Veggie Tuesdays. Hemp production is much more artisanal than that of other plants. It’s an organic crop grown through short supply chains. “From a nutritional standpoint, the molecule can also be an alternative for vegetarians or flexitarians. Nutritional and environmental concerns are therefore central to the project. Whether infused or vaped, Messaline recommends consuming CBD in the evening, to avoid falling asleep at the office…”
